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When building a car for the 2013 SEMA show was addressed, Joe Maynard, and Marketing in Motion knew the direction they wanted to travel. Maynard, owner of the company, chose a 2013 Ford Fiesta for the build and had a theme in mind - "We were going for the Street Tuned theme," he explained. "A realistic build that a Fiesta owner can aspire to build."
Ford Fiesta SE street tuner at SEMA 2012
Prior to embarking upon the endeavor, Maynard and his crew were perfectly aware that such a project would prove demanding, as countless man hours would be dedicated prior to the project's end. Fortunately, this wasn't his companie's first rodeo, and experience was on their side. In fact, his company had been building their own personal SEMA project cars since 2006, and had been assisting other companies in their builds since 1997.
"I've been going to SEMA since 1995," recalled the business owner. Referring to the challenges of a build of this magnitude, he continued, "It takes months of fabrication, test fitments, more fabrication, and patience."
Ford booth SEMA 2012 had this Fiesta SE on display
With the make and model of their project car determined, they then had to choose the modifications which would bring their ideas to fruition. Although very few mechanical modifications were called for, they did turn to H&R Sport Springs to improve the suspension and add a little pizazz to the overall look.
Acutely aware that tires and wheels are of utmost importance in both handling and appearance much thought and consideration went into this aspect of the build. With all of their options on the table, they chose Konig Wheels wrapped with Toyo tires.
With performance in mind, Joe Maynard and Marketing In Motion had no doubts that K&N products would provide exactly what they needed. Prior to latching the hood, they installed a K&N Typhoon intake.
SEMA featured street tuned 2013 Ford Fiesta SE
"We are impressed with the fitment and horsepower increase," stated Maynard. "I had a K&N cold-air intake that I put on my 1991 Mustang 5.0 back in 1992," he recalled. K&N always fits the first time, is made from quality materials and they stand behind their products.
With all mechanical issues behind them, it was time to focus on aesthetics. The crew turned to Ford Motor Company for a genuine Ford accessory spoiler. They depended upon 3D Carbon to provide even more "eye-candy" , installing their black housing headlamps and body kit.
It was finally time to make the final improvement to the car's exterior. With the assistance of PPG paint the Fiesta's exterior would definitely turn the heads of those attending the show.
Hatch Back Ford Fiesta SE at SEMA
Of course one can do a little cosmetic work to the exterior of a vehicle and passers-by are apt to consider a project complete. But Maynard had no intentions of impressing only those who saw the project car from a distance. In fact, he wanted those who took a closer looked to be awed as well. That in mind, he also embarked upon a modification to the interior. At the build's end the car sported a leather/suede interior provided by Katzkin.
The time and effort dedicated to the project obviously was laborious and time consuming, but each and every person involved was rewarded with the fruits of their labors upon seeing the finished project at the builds end. In fact, They rolled into the 2012 SEMA Show at Las Vegas, Nevada eager to show a 2013 Ford Fiesta that many would consider unsurpassed.
Although the show is presently in the rear view mirror, that is no indication that their build will not continue to be admired by the masses. In fact, photo shoots are in the works, so others can be aspired by Joe Maynard and Marketing in Motion's vision.
It is a fact of life that to get more efficient engine performance and to prevent oil leakage from blow-by, an engine's crankcase needs to be ventilated.
K&N Conical Blue Crankcase Vent Filter
Most modern vehicles utilize a positive crankcase ventilation (PCV) valve or some other form of emissions control system. Whereas for many custom built cars, a PCV valve may not be a practical design. Since the crankcase still needs ventilation, K&N has developed universal clamp-on crankcase vent filters.
These filters are ideal for engines, transmissions, even oil or gas tanks on racing vehicles that require venting. K&N has released 4 specific part numbers in different colors to offer a perfect match to a specific under the hood theme or vehicle paint job. These part numbers include 62-1600BL (conical blue crankcase vent filter), 62-1600WT (conical white crankcase vent filter), 62-1600RD (conical red crankcase vent filter) and 62-1590WT (round white crankcase vent filter).
K&N White Steel Base Crankcase Vent Filter 62-1590WT
These three conical vent filters (62-1600BL, 62-1600WT, 62-1600RD) are composed of a rubber base flange with an inside diameter of 1/2 inch. Included is a reducer to accomidate a 3/8 inch inside diameter. These come with a hose clamp and a chrome top. The 62-1590WT has a metal 1 inch mounting stem. It can be used on valve covers that have a 1 inch hole. It comes with a grommet to help with mounting.
All of these vent filters are made with a non-oiled, non-woven synthetic filter media to assist with capturing excess oil blow-by and provide a breathable filtration surface for escaping crankcase vent gases.
K&N Conical Red Crankcase Vent Filter
These K&N crankcase vent filters are washable, reusable and backed with a 1 year limited warranty.
Note: Legal in California only for racing vehicles which may never be used, registered, or licensed for use upon a highway. See knfilters.com for CARB status on each part for a specific vehicle.
K&N Air Filter for 2012, 2013 and 2014 Honda CR-V 2.4L with Box
K&N Air Filter for 2012, 2013 and 2014 Honda CR-V 2.4L with Box
The Honda CR-V has been sold in America since 1995, but it has only been offered in a single engine size since 2002. Because of its reliable reputation and reasonable amount of space, it has outsold every other crossover on the market for several years. It is currently available with a 2.4 liter 4 cylinder engine that was recently redesigned to achieve greater efficiency and better fuel mileage. However, if you wanted a little more power or acceleration in your vehicle, there were no engines to choose from.
K&N Air Filter for 2012, 2013 and 2014 Honda CR-V 2.4L
K&N 33-2477 performance air filter was designed to increase horsepower and acceleration in 2012, 2013 and 2014 Honda CR-V models with the 2.4 liter engine. This air filter allows greater airflow to the engine, than the OE filter that comes with the CR-V, while still protecting your engine from the dust and dirt of the highway. The 33-2477 replacement air filter is designed specifically for the 2012, 2013 and 2014 Honda CR-V with the 2.4 liter engine and it will not void your factory warranty.
Installation of K&N air filter 33-2477 is as easy as opening the OE air box, removing the old filter and replacing it with the K&N high-flow air filter. K&N's Honda CR-V performance air filter is washable, reusable and designed to be a permanent replacement to your stock filter. Cleaning your K&N air filter is very easy and depending on the conditions you drive in, it can perform up to 50,000 miles before it needs service. K&N backs up its OE replacement air filters with a Million Mile Limited Warranty so you can install your performance filter knowing you will never need to buy another engine air filter for your Honda CR-V.
You have to be creative, intelligent, and a dedicated person to do wheelies fulltime according to Petersen.
After years of wandering alone, along the road less traveled, female motorcycle stunting artist, Leah Petersen had an epiphany as to how she fits into the world of extreme sports. Petersen transformed her sudden intuitive leap of understanding into refined life goals, and then she made a course adjustment in her methods and approach to getting there.
For 2013 Leah Petersen will bring her ridding talents and branding savvy to K&N.
Petersen is a statuesque, blond, all-American looking girl that makes her living stunt riding professionally aboard full-sized sport bikes. She lives a high adrenaline lifestyle traversing the globe performing at shows and competing at stunt riding events. She got her first street bike, a GSX-R600, at age 19. She rode and survived the mean streets of New York, Italy and Los Angeles. "Finally, in Los Angeles I learned about the sport of stunt riding when I went to an XDL Show, and I bought a stuntbike the next week," declared Petersen.
Petersen's talents are not limited purely to her abilities to express herself on a motorcycle; she also has a keen understanding about product branding. Her customized stunt bikes are violet or with pink accents which are quite possibly visible from space, she has a top-tier, professional looking personal website and she manages a stunt riding magazine. She also has posted a popular video explaining how anyone can build their own stunt bike. As a powerful brand ambassador for a number of products, including Icon motorcycle gear, this season Petersen will also shine her high intensity spotlight on K&N products.
It was at an XDL Show in Los Angeles that Petersen first learned about stunt riding.
It's clear from watching from your videos and pictures that you've spent a good deal of time working on your stunts. Give us some insights into what goes into being a "Stunter?"
"Stunting is a lot of DIY problem-solving. You really have to want it! First there is the issue of finding some stunt riders, learning where they ride and being accepted into their social group. Then you need to buy a bike and build it, and then there is a lot of trial and error (trial being stunts and error being crashing) involved in learning. Sometimes you feel like you spend more time in the garage than actually riding."
"If you want to take it to the next level and make a career of it, it's just as entrepreneurial and DYI. It takes a very creative, intelligent, dedicated person to do wheelies fulltime."
Street riding in New York, Italy and Los Angeles can be more challenging than stunt riding.
How many shows or appearances do attend in a season?
"I have split my career thus far between Europe and America, so I am still learning what a 'normal' season in America is. Stunt competitions and events come and go, so it's hard to predict. But you can bet if there is something within a two day drive, I will be attending!"
What all went into making the decision to quit your job and become a fulltime stunt rider?
"It was kind of a now or never situation. I had a great job in NYC and stunting was just a hobby, but being one of the few female stunters, I kept getting calls for stunt gigs. I figure a desk job will always be there, but the chance to stunt fulltime won't."
Explain a bit about your plans to "create new, never before things" and to basically go were no woman has gone before?
"I think stunting is a great metaphor for life. Even for people who may never pull a wheelie or ride a motorcycle. It's all about passion and finding new forms of expression, I always hope it inspires people to try harder to overcome their own fears. I would love to use stunt riding in non-conventional ways to get the sport out in front of a broader demographic."
Petersen says there's a lot of trial and error involved in learning to be a stunter.
You will be working on K&N Lifestyle and/or How to Videos, can you talk about that a bit?
"I have used K&N products before our partnership, so I can speak from the heart, which is important to me when creating content. In developing my website, I see how much people around the world appreciate the how-to videos. I know I was lucky to have experienced riders supporting me when I started and still today; hopefully our videos can help anyone enjoy stunt riding, no matter where they are. Learning how to keep your bike running correctly, means riding another day and that is what matters!"
What's up next on your calendar?
"I have a few video shoots this spring and of course I am building a new bike for the season. It's kind of the quiet before the storm, where I can enjoy riding with friends, because once summer comes, it will be all "work." I of course use the word 'work' loosely because in the end any riding is a good time!"
Andrew Lowe obviously has a passion for transforming stock vehicles into beautiful pieces of work capable of performing beyond common standards. In fact, Lowe's passion is even more specific as he specializes in Dodge and BMW vehicles. According to the Houston, Texas native, he tries to build a custom truck every few years.
SEMA Featured 2012 Ram 2500 Truck
Lowe recently rolled into Las Vegas, Nevada, eager to show his most recent endeavor at SEMA 2012. With countless hours of planning and manpower behind him, it was due time to display his 2012 Ram 2500.
"This was my second trip to SEMA as a builder, and third overall," he recalled. "Each build takes about a year. As soon as SEMA is over, I take a few weeks off, then get to planning on my next truck. It takes dedication of great sponsors, like K&N, to build a truck like this in the timespan."
Andrew Lowe had one of the most eye-catching 4x4s at SEMA 2012
Starting out with a 6.7 Cummins High-Output under the hood, Lowe opted to make a few modifications with intentions of acquiring optimal performance. He installed an Edge Juice Computer Controlled module to ensure perfect timing and accurate injector firing. In turn, the benefits would be three fold - "maximum performance, improved drivability, and better fuel economy."
Extreme Customs applied a custom paint job with Du Pont custom colors to Lowe's SEMA Ram 2500
Aware that the best filtering system on the market was an essential element of keeping his engine contaminant free, Andrew Lowe automatically turned to K&N products. Referring to their capabilities, he said, "The first time I used K&N was in 2003, on a custom intake we built for my air-bagged 2003 Ram 1500 Hemi. K&N offers great benefits, from their lifetime warranty to the intake kits. If they don't make an intake kit for the application, then their custom cones will always work with some fabrication skills. Easy to clean and reliable; what more do you want in an air filter."
Proper air flow is essential from the time it enters the engine until it leaves the tailpipe. That in mind, Lowe installed a revised turbo and went with a Magnaflow custom twin-tip exhaust. Focusing on improving the integrity of the engines' internal components, he went with ARP studs.
38x13.5x24 Nitto Tires on SEMA featured Ram 2500 Truck
With work under the hood behind him, it was time to focus on other mechanical modifications that would improve the 4X4s durability, looks, and overall performance. Putting a Stage 4, eight-inch left under the rig, he then addressed the braking system, opting to install slotted rotors.
Aware that practically any build can be improved with making modifications "where the rubber meets the road", the builder chose 24X12, three-piece RBP Revolver wheels. His next decision was as important as it was obvious - he had to choose the proper tires. Lowe opted to wrap 38X13.5X24 Nitto Tires around the wheels. The combination provided a showy appearance that could withstand the rigors handed out by a four-wheel-drive.
Ram 2500 sports 24x12 three-piece RBP Revolver wheels at SEMA
When the mechanical modifications were done, he consolidated his thoughts in a direction that would lead to what he anticipated would be one of the most eye-catching 4X4s at SEMA 2012. Lowe went to Extreme Customs, in Houston, Texas, where they applied a custom paint job with Du Pont custom colors.
With the scent of completion in the air, the Builder focused on the truck's interior. Eager to provide onlookers with the total package, he chose Laramie Longhorn factory leather enhanced with color matched pieces and additional trim wrapped in matching leather, and the results were exactly what he had hoped for.
When asked if he found more pleasure in the build of his Gothic, Western Style Ram 2500, or most enjoyed driving the finished product, Lowe explained, "Both are equally fun; hearing the engine fire for the first time after working on it, or driving it away from the lights. They're both great feelings!".
