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He knows motocross, supermoto, reality television and has his own action figure.
Carey Hart is a superstar and is the brain-trust behind the Rockstar Energy/Hart
& Huntington Tattoo Co. Team.
Carey Hart's 2008 moto team is tied into his tattoo business
The reality TV show Inked was filmed at his Hart & Huntington Tattoo Company which happens to
be at the Palms Casino in Las Vegas, Nevada. Hart was also married to singer Pink and
is in the Kid Rock video Bawitdava as the guy who jumps over a trailer park on a
motorcycle. In 2000, Hart was one of the first riders to complete
a back flip on a 250cc motorcycle.”
Carey Hart of reality show "Inked" fame has been riding dirt bikes since he was 4 years old.
Troy Adams, supercross rider for
Hart & Huntington
He began competing in motocross when he was only 4-years-old and grew up riding
dirt bikes in Las Vegas. That was 30 something years ago, now Hart is one of the
world’s best known free-style motocross riders.
Supermoto is a new element of motocross that brought Hart back to his racing
roots. It also provided the pro with a new learning curve. His 2008 team consists of
Carey Hart, Doni Wanat and Travis Marks in supermoto and Troy Adams, Josh Demuth
and Cole Siebler in supercross.
“Motocross is a great promotional tool for my tattoo business,” said Hart. “I
broke ground with supermoto and Inked. I guess I was thinking outside the box. I
didn’t pigeon hole myself as one “type” of person or athlete.” Hart wants his
team to represent what he is about as an athlete and as a business person.
“Right out of the gate Josh Demuth was the first rider who really caught my
eye,” said Hart. “Not only because he is tattooed, but because he is the sort of
outsider who does his own thing.” Hart is serious about his tattoos and has
found a permanent way to show off his pride for his city. One of
his arms is covered with Las Vegas themed tattoos.
Hart said he is an outsider of sorts in his moto career and so is Demuth. “I
also like Troy Adams because he has a really good attitude,” said Hart. “Troy is
not cocky or whiney like many athletes can be.”
In 2008, the Hart & Huntington Team hopes to get through the season on a good
note. Josh was hurt two weeks before the season opener, but is now back
competing with the crew. “In supermoto we have a couple of seasons under our
belt and I want to be a consistent top ten rider,” said Hart. “I also
want the same for Doni and Travis. This season my little brother Tony Hart will
debut in the lites class.”
The Rockstar Energy/Hart & Huntington Tattoo Co. team use K&N Engineering
products. “Since we are a new team, it’s important to have the best products on
our bikes,” said Hart. “The truth is, K&N filters are hands down the best. It’s
all the pieces together that make a great bike and when you are dealing with
motors and carburetion, you have to have the best filters protecting your motor.
K&N gives us performance too.”
Hart has been riding freestyle full-time since he was 23-years-old. Ten or so
years later he is a household name. “Thanks for supporting the tattooed
underdogs,” said Hart.
The Factory Aprilia Rip It Energy Fuel race team is ready for the 2008 racing
season. Current AMA Unlimited champion Ben Carlson will ride in the 450 class as
former runner up Darryl Atkins will focus on the Unlimited class.
Darryl Atkins on SXV 450 Aprilia
Both riders will compete on SXV 450 Aprilias equipped with K&N Engineering
products. Factory Aprilia spent the off season testing its bikes. “Our extensive research
and development rendered a series of groundbreaking improvements on our Italian
machines,” said team manager Darryl Atkins. “As our progression builds, it is
beginning to set us apart from the competition. We use K&N air and oil filters
because we can depend
on K&N for additional performance and excellent filtration when we race.”
AMA Unlimited Champion Ben Carlson
Team Aprilia will make its debut at the San Diego ESPN Moto X World
Championship in April. “I have confidence that Benny will be very strong in the
450 class,” said Atkins. “As for me, I’ve experienced a remarkable recovery from
my broken wrist in 2007. This season I will be working with former American
Motocross and Supercross champion Mike Bell for training and on track support.”
Atkins and Carlson will also participate in X-Games 14 at Los Angeles,
California on August 1 and 2.
Jason Keller of CJM Racing went to the O’Reilly 300 at Texas Motor Speedway in
Ft. Worth, Texas with a new outlook and new sponsors. A few months ago the team
faced many unknowns at the season-opener in Daytona and Keller wasn’t sure how
many races they would be able to attend.
Chevrolet Monte Carlo SS at Texas Motor Speedway, photo by Christina Ramzel
Thanks to its sponsors CJM racing can now run the entire 2008 NASCAR Nationwide
Series schedule and compete for top spot in the championship point standings.
Keller is gaining ground with each passing week with his on-track performance.
The Incredible Pizza Racing Team with K&N Engineering air filters posted its
highest finish of the season at Texas Motor Speedway.
Lucky Dog award went to Chevy Monte Carlo SS at O'Reilly 300 in Texas, photo by
Christina Ramzel
“It’s such a great feeling knowing we are going to compete every weekend,”
said Keller. “I know we have what it takes to get to the top ten. We’ve been
consistent and now we have the time to perfect our program.”
At the start of the O’Reilly 300, Keller maintained track position in his
Chevrolet Monte Carlo SS. He was running in the 20th position, but went to 21st
around lap 50. On lap 56, Keller went to pit road for four tires, fuel and a
track bar adjustment. The No. 11 with K&N air filters rejoined the field in the
20th position.
Keller had a problem with tight handling as the laps progressed, but the team
refused to give up. He pitted the car again on lap 93, but the adjustments did
nothing to improve handling. He was however, good on fuel mileage and kept the
Chevy on track for more laps. Just two laps shy of entering pit road the caution
flag waved and placed Keller one lap down in the Lucky Dog position.
The Lucky Dog award gave the team what they needed, a position back on the lead
lap. Keller was only one of 14 cars to remain on the lead lap as the race came
to a close and crossed the finish line in the 12th position. This gave the team
its highest finishing position this season.
K&N sponsored dirt track racer Chris Steele grabbed another top three finish at
the Carolina Speedway in Gastonia, North Carolina. The race was the venue’s
opening night of the 2008 season and part of the FASTRAK series of national dirt
track races.
Chris Steele in his 2004 GM GRT
The Rock Hill, South Carolina driver equips his 2004 GM GRT 350 horsepower
engine with a K&N Engineering air filter.
Steele's GM GRT turns the track at Carolina Speedway
“I prove time and time again that a bigger engine does not always mean a
faster engine,” said Steele. “I tell racers I go up against about K&N filters
because I run in front of them week after week.”
Steele says his K&N air filter has helped his engine crank an additional 7½
horsepower in dynamometer tests. Drivers in the FASTRAK series are given the
option to use 350 or 400 horsepower engines. The races, held on oval dirt
tracks, reach an average speed of 100 mph.
Steele was able to pull the front position for the night’s featured heat. After
spinning his tires on the initial start, competitors Timbo Magnum pulled ahead
while John Pursley pulled along side on the front straightaway. At turn one
Steele decided to play it safe and gave Magnum and Pursley more room on the
track – a move he made to assure his place at the end of the feature. The trio
pulled away from the field, but it was Pursley and Magnum who ended up fighting
each other for the majority of the race and the lead. Pursley went on to win the
night's featured race after passing Magnum during the final laps. Steele’s third
place finish earned him points in the FASTRAK series.
“The track can change dramatically from practice to race, “ said Steele, who
took first place in a qualifier earlier at the event. “During the qualifier the
track was wet and a bit sloppy, so we couldn’t really determine what it would be
like for the feature. That’s dirt track racing for you – it can throw you for a
loop.”
Steele and his team will continue running in the weekly FASTRAK series and plan
on participating in a handful of FASTRAK touring events in the remaining 2008
season.
K&N Engineering’s Damen Jefferies is in second place in the 2008 SCORE
International Desert racing series. Despite some late-race mechanical problems
Jefferies drove his K&N sponsored Trophy Truck for 232 miles across serious
terrain.
Damen Jefferies and his K&N sponsored Trophy Truck
Jefferies began the San Felipe 250 against 263 competitors from all over the
world. Racers brought their rigs from Mexico, Canada, Germany, Italy and Israel
to make up the fifth largest number of starters in the history of the annual
event. Overall there were 27 Pro and 6 Sportsman classes for cars, trucks,
motorcycles and ATVs.
Jefferies on the 232 mile course at San Felipe 250
Jefferies is second in 2008 SCORE International Desert Series
The SCORE International series began in San Felipe through beat up inline holes
and along
power poles for several miles. Jefferies continued north across a road
that parallels “Laguna Diablo” through tight cactus gardens, and finally up
three of the toughest washes Mexico has to offer including the Matomi Wash.
“We started 17th, and my goal was to keep the leaders within striking distance
for the first 60 miles,” said Jefferies. “I knew that I could make up time later
in the tight rocky sand washes where my truck excels.”
Halfway through the 22nd annual event, Jefferies was the fifth vehicle on the road, but at mile 161 the team
had a drive train failure and lost three hours. “I had to walk over three miles
to find our chase truck, gather the parts and make the repairs,” he said. “It
was worth it at the finish line. We were determined to make it to the end and keep our
championship hopes alive.”
The 2008 SCORE San Felipe 250 was the second of the five races in the SCORE
desert series. “We are excited about our position in the points standings,” said
Jefferies. “This race was the most difficult and demanding test for our truck.
The holes and rough terrain from the start to mile 60 are insane.”
The K&N Trophy Truck uses a K&N designed air induction system and a K&N
performance oil filter. This provides Jefferies with the power and protection he
requires for racing. “The K&N filters continue to attest that they can withstand
any environment,” he said. “The desert is hard on our motors and K&N filters
protect them time and time again.”
The next race for Jefferies in his No. 22 K&N sponsored Trophy Truck is the
SCORE Tecate Baja 500 on May 31 at Ensenda, Baja California, Mexico.
Follow Damen Jefferies throughout the racing season at the
K&N news site. Find K&N products for your vehicle using the K&N application search then use the
K&N
dealer search to find a K&N dealer in your part of the world.